“April 24-28, 2017 Every Kid Healthy™ Week is an annual observance created to celebrate school health and wellness achievements and recognized on the calendar of National Health Observances. Observed the last week of April each year, this special week shines a spotlight on the great efforts our school partners are making to improve the health and wellness of their students and the link between nutrition, physical activity, and learning – because healthy kids are better prepared to learn!” EveryKidHeathyWeek
What are you doing this week, in observance of the Fifth Annual Every Kid Healthy Week, to show your commitment toward wellness? It’s not too late to get involved and there are many ways to do so. But here’s one great idea to serve, that will go great on your silver platter!
How about hosting an event! I have found that hosting food testing’s/tastings at my local grocery store, are just one remarkable way to spread the word about eating healthy, by offering customers who patron the local stores, a sample of the foods available in-store; which they can easily transition to, by implementing it into their own nutritious plans and diets. It’s also a way for customers to become educated on delicious alternatives to breakfast, lunch, dinner, and snack time for their children.
“Anyone can get involved and be a part of the celebration to help support sound nutrition, regular physical activity, and health-promoting programs in schools. Schools are invited to host an event during Every Kid Healthy Week or any time in April” (www.everykidhealthy.org)
In the past, themes such as: “The Road to Eating Healthy”, has drawn regular and repeat customers as well as crowds patronizing surrounding stores, to partake in a free food tasting event. When they see the signs that lead them to …” The Road to Eating Healthy”, along with dietitians and nutritionist, trainers and fitness instructors on location, to talk about the benefits of healthy eating, the conversion is usually high.
Your set up may consist of starters at the front of the store, which could definitely be fruits such as: Apples, Bananas, Strawberries, Blueberries Mango’s and more. At the same time, offer the benefits of eating such fruit, so that the customer can make mental connections with what they know their body need, such as: Anti-oxidants, Iron, or Potassium etc.
Presentation Is Everything: Make sure your area is visible. You will do no good, to be tucked off in a corner where no one can see or hear you. Make sure you are in an area where there is high-traffic, or at least in the area that is appropriate for the items you are serving. It’s also good to incorporate other items from throughout the store that will work well with the food that you will be suggesting. Make sure your area is clean. NO ONE wants to eat from a dirty space or a display that appears to be picked over and played through. You must maintain this area as customers pass through, constantly refreshing your items and displays. Make sure you have customer friendly associates. There is nothing like having to deal with that associate who appears to have partied all night and did not want to be at work this morning… who could care less, about eating healthy and much less about talking to anyone about being healthy.
Designs attract the attention of children and families. Friendliness attracts Mothers! An in-store cake designer or fruit display agent can assist with this, and they are usually delighted to do so, because to gives them an opportunity to show off their creative and artistic side of being in the kitchen, where they can design an attractive display, using fruit.
I’d say, somewhere in the middle of the store, as the customers follow the signs that connect to the theme…. a vegetable stand has always stood out. It’s like a Farmer’s Market in the middle of a grocery store. Some stores have this build in, where others must be a little more creative in creating this space…but it can be done. Make sure you pair vegetables with dipping sauces that complement the theme and overall objective of heating healthy.
It is also nice to add the blending element in this area. For example: Give suggestions for mixing fruit and vegetables to make healthy smoothies. Offer samples of those smoothies. I don’t know about you, but I would have never in a million years tried a kale, lemon, kiwi, and strawberry smoothie, however, when I did a blind testing and determined it was to die for, I became hooked! Blind testing is self-explanatory. It’s when you allow the customer to take the sample and guess what’s in it. This is excellent to do in-store.
These are just a few ideas on how to make this week a successful one, in helping your community and surrounding area; including schools and businesses to get on the Road to Eating Healthy and Every Kid Healthy Week!